Contact: Rebecca Theim
Phone: (312) 590-0195
E-Mail: rebecca@tipitina-comm.biz

Tuesday, April 08, 2008

Blubandoo Cooling Necktie Provides Relief for Ailing Golf Star Annika Sorenstam

Oceanside, CA- When Blubandoo® President Cindy Benedict donated more than 350 of her cooling neck ties to the field marshals and volunteers at the LPGA Kraft Nabisco Championship held at Mission Hills Country Club in Rancho Mirage, she couldn't know that one of her innovative products would come to the aid of three-time champion Annika Sorenstam.

Sorenstam, the LPGA’s all-time money winner, finished tied for second with Suzann Pettersen, five strokes back from champion Lorena Ochoa on Sunday. A day earlier, however, an upset stomach threatened to force Sorenstam to withdraw from competition.

On the back nine, Sorenstam, the LPGA’s all-time money leader, stumbled and had to lie down three times. An umbrella she was using to provide shade broke. Then a quick-thinking Kraft Nabisco volunteer took off her Blubandoo® Neckbandoo (cooling tie) and handled it to Sorenstam. Televised cameras captured this golf legend wearing the Blubandoo® Neckbandoo in-between shots for the rest of the back nine.

In an interview after completing Saturday’s round, Sorenstam said, “I just didn't know if I was going to make it. Well, my umbrella broke, so then I gave up on that. Yeah, then I had a cool thing around the neck to feel better. I just wanted to finish.”

After the completion of the tournament Sunday, Benedict briefly spoke to Sorenstam and presented her with another Blubandoo® Neckbandoo to match her pink-and-chocolate outfit.

“When I accepted the invitation by Kraft Nabisco to be a preferred vendor at this year’s event, I offered to provide my product to the volunteers who were working all week under the hot desert sun,” said Benedict, who created Blubandoo® in 1993. “I was honored that Blubandoo® was able to come to the aid of Annika. She is a true champion.”

Headquartered in Oceanside, CA, Blubandoo® products range from neck ties to visors, doo rags, floppy hats, sun-activity hats and more. All contain special, super absorbent  polymers that expand to a gel when immersed for only 5 minutes in water, keeping the wearer cooler. All are fashionable but functional, making them ideal choices for a wide range of outdoor activities from sports to gardening to outdoor construction and safety work.

ABOUT BLUBANDOO®

Blubandoo® cooling headwear and accessories contain super absorbent polymer crystals that expand to a gel when immersed in water. Blubandoo® products quickly dry to the touch, but stay hydrated, keeping the wearer cooler for up to three days before completely drying and returning to their original shape. They are reusable again and again; simply re-soak them in water for just five minutes. For more information, visit http://www.blubandoo.com.

Blubandoo Neckbandoo keeps wearers cool.
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